The customer satisfaction surveys

Based on the "classical" approach customer satisfaction approach Global Link is based on the premise that such an important marketing variable, such as customer satisfaction, don't just describe and measure, but it is also to be understood in all its dimensions and performance drivers. On this basis, our research approach is not merely descriptive, since one of the descriptions is not enough to make proposals based on research, but it is complemented by explanatory view, which provides effective recommendations for action.

Our goal in research is to first find an individual model of customer satisfaction that involves all aspects of customer expectations and the actual parameters of the experience. On this basis, we proceed to dimension and come to conclusions regarding the current state and recommendations for harmonization of the performance of the company with customers with its marketing objectives and strategies.